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Capital One Rocks and Rings Announces Extensions

Rock Solid Productions Inc is pleased to announce that Capital One Canada is continuing its title sponsorship of the Rocks & Rings program, and the program has also extended an agreement with the Canadian Curling Association, which expands its support as the official national sport partner of the program.

Capital One Rocks & Rings

Capital One Rocks & Rings

“The continued growth of the Capital One Rocks & Rings program, that now stretches from coast to coast, is a testament to the popularity of the sport, and why Capital One is such a strong supporter,” said Ian Cunningham, Chief Marketing Officer, Capital One Canada. “Capital One fundamentally believes in the value of investing in children and supports this program to keep Canadian kids active and expose them to new experiences.”

The program, now entering its fourth year, has introduced curling to over 160,000 Canadian students to date, and continues to expand its reach. It makes learning about curling easy, by bringing customized equipment to the schools in day long visits. Trained instructors deliver a high-energy, interactive and educational program focused on the basics of the sport.

“We are ecstatic to continue in our role as the official national sport partner of the program,” said Greg Stremlaw, Chief Executive Officer of the Canadian Curling Association. “We feel it is an integral part of growing our sport amongst Canada’s youth, and are encouraged by the results we are seeing in numerous markets across the country.”

Capital One Rocks & Rings units (trained instructors and equipment) will be based in the following areas in 2011-12: Greater Victoria, Metro Vancouver, Nanaimo, Comox, Courtenay, Campbell River, Kamloops, Kelowna, Nelson, Terrace, Edmonton, Calgary, Saskatoon, Regina, Winnipeg, Thunder Bay, Sudbury, Barrie, Niagara Region, Kingston, Windsor/Sarnia, the Greater Toronto Area, Ottawa, Montreal, New Brunswick, Nova Scotia, Newfoundland & Labrador, PEI, and Nunavut. Further expansion is also in the works.

“We have two major goals this year”, commented Chad McMullan, President of Rock Solid Productions. “The first is to top the 100,000 students mark in a single school year for the first time, and the second is to have the program available in every province and territory”.

The program will employ 40 instructors across Canada this season, creating jobs for youth and providing them with opportunities to develop leadership and coaching skills.

The Dominion has also been a supporter of Rocks & Rings from day one, and Rock Solid Productions is pleased to announce they have also agreed a three year extension. The Dominion is a long time friend and supporter of curling, as evidenced by their creation of The Dominion Curling Club Championship.

Numerous provincial and regional curling bodies are also involved in making the program bigger and better in their respective regions. The program encourages local volunteer engagement, in helping take the next step of getting kids on to the ice.

Teachers and parents are encouraged to visit www.rocksandrings.com to learn more and to register their schools to receive the program.

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For further information:

Greg Stremlaw
Chief Executive Officer
Canadian Curling Association
Office 613.834.2076 x117
Cell: 613.799.9993
gstremlaw@curling.ca
www.curling.ca

Laurel Ostfield
Senior Communications Manager
Capital One Canada
416-549-2753
laurel.ostfield@capitalone.com

Chad McMullan
Rock Solid Productions Inc.
416 666 7674
cmcmullan@rocksolidproductions.ca
www.rocksandrings.com