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CCA announces sponsorship deal with DuPont Pioneer

Saskatoon — DuPont Pioneer has signed a three-year sponsorship agreement with the Canadian Curling Association (CCA) as an official sponsor of the CCA’s Season of Champions. Debbie Stiles, marketing manager, DuPont Pioneer, made the announcement at a media conference today from the Western Canadian Crop Production Show in Saskatoon, Saskatchewan.

“Pioneer is a world-class leader in plant genetics, with our hearts in rural Canada,” said Stiles. “We are delighted to make this three-year commitment to support the Canadian curling community, which includes many of our staff, sales reps and customers.”

PIONEER_Hero_Full_Co#C2CE7EThe Pioneer sponsorship officially started on Jan. 1, 2014, and will support several events in 2014, including:

  • World Financial Group Continental Cup – Las Vegas
  • M&M Meat Shops Canadian Juniors – Liverpool, N.S.
  • Scotties Tournament of Hearts – Montreal
  • Tim Hortons Brier – Kamloops, B.C.
  • Ford World Women’s Championship, presented by Booster Juice – Saint John, N.B.

“We’re excited to go forward with Pioneer in this new agreement,” said Greg Stremlaw, Chief Executive Officer of the Canadian Curling Association. “Their support is another indicator of the popularity of the CCA’s Season of Champions properties, both with our great curling fans as well as the corporate community in Canada. Pioneer is a well-respected company in the field of agriculture, and we’re confident that both sides will reap the benefits of this partnership.”

“Both the CCA and DuPont Pioneer value, encourage and facilitate growth and development in our respective businesses making this a meaningful opportunity for all,” added Stiles.

About the Canadian Curling Association

The Canadian Curling Association (CCA) is the national sport governing body responsible for the development, promotion and organization of curling in Canada. In cooperation with its Provincial and Territorial Member Associations from across Canada, the CCA provides programs and services to curlers ranging from the youngest ‘little rocker’ (age 7 and up), to those participating at ages 70 and over – and from aspiring Olympians to Canadians with special needs, coaches, curling facility operators, ice makers and officials. The CCA also oversees and provides the comprehensive management of the Season of Champions event portfolio; develops and administers the Canadian Team Ranking System (CTRS) for Olympic qualification; and organizes and operates the championship system for Juniors (under 20), Seniors (over 50), Mixed, Women, Men, University and Wheelchair.

About DuPont Pioneer

DuPont Pioneer is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere. Science with Service Delivering Success®.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials and services since 1802. The company believes that by collaborating with customers, governments, NGOs and thought leaders, we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.