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British Columbia is rocking with Capital One Rocks & Rings!

Wednesday, 30 May 2012 - Posted by Abbie Darnley

Three years ago, Curl BC signed an agreement and brought the Capital One Rocks & Rings program to the Metro Vancouver region as a pilot project. It proved to be such a success that it has been expanded, and by the end of this curling season, should have the program in every region in BC!

Grade 5 student, Tianna Smids, throws a rock during the official Victoria launch of the Capital One Rocks and Rings School Program at Braefoot Elementary. (Photo: Adrian Lam, Times Colonist for Spors story by Brian Drewry)

During the pilot year of 2009-2010, the Capital One Rocks & Rings Program had over 15,000 school children introduced to the sport of curling in their school, in the Metro Vancouver area. Last season (Year 2) the program was expanded to Vancouver Island, North West BC, Thompson Okanagan, and the Kootenay East regions and visited just over 20,000 students.

Some of BC’s success stories:

  • Comox Valley Curling Club has seen their Junior Program enrollment double in the 1 year that they’ve been involved in the program.
  • Nelson Curling Centre saw their Junior Program participation increase from 18 to 32, with a solid retention rate of these participants.
  • One Vancouver area school’s staff chose to visit a local curling rink as part of their annual staff retreat, resulting in more adults curling.
  • Television advertisements airing during national curling events results in an immediate influx of inquiries through the national website and into email inboxes –
    proof that advertising works!

CurlBC has committed to managing this program in BC because it believes that it is generating enthusiasm for the sport among children that will result in the next generation of curlers starting down the path towards being active for life.

“I didn’t get a chance to say thank you!  The staff thought you were great and I had at least three kids tell me they were going to be curlers when they grew up!  THANKS SO MUCH!”
– Teacher in BC



About Abbie Darnley
Abbie Darnley joined Rock Solid Productions in 2011 after managing curling clubs for seven years. Part of her job is to manage and oversee the Rocks & Rings program across Canada. Abbie has been involved with sport of curling for many years not only as a competitor but professional as well.

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