One of the world’s best-known curling equipment companies will become a Business Partner of the Canadian Curling Association, it was announced today.
Winnipeg-based Asham Curling Supplies will take a leading role in helping build grassroots development of curling as part of the agreement.
“The Asham brand is synonymous with curling, and it was a natural fit to work together with them on this partnership,” said CCA Chief Executive Officer Greg Stremlaw. “What’s most exciting about this agreement is that they will be active in promoting the sport at the club level and with volunteers, which is great news for the sport.”
Under the new agreement, Asham will take on title sponsorship of the CCA’s Business of Curling Program and Symposiums, which offer assistance and guidance to member curling centres as they continue striving to grow the sport of curling.
As well, the CCA’s National Volunteer of the Year award also will be sponsored by Asham, with the winner honoured in a joint presentation with Asham during the 2014 Tim Hortons Brier in Kamloops, B.C.
Additionally, members of the CCA My Curling Rewards program will receive a 15 per cent discount on all Asham products.
“We’re genuinely excited to form this partnership with the Canadian Curling Association,” said Asham Chief Executive Officer Harley Struth. “We particularly like the fact that volunteers are being recognized through this association. It’s volunteers who make our sport so special, and we couldn’t be happier to be a part of this important award.”