(Courtesy, TSN) — TSN’s coverage of the Team Canada’s performance at the Ford World Women’s Curling Championship, presented by Booster Juice, swept Canadian fans away.
Overnight data from BBM Canada confirms that Team Canada’s loss to Team Switzerland in the final on Sunday evening attracted a record average audience of more than 1.13 million viewers, making it the most-watched World Women’s Curling Championship game ever.* The record audience follows the most-watched MLS game ever on English television in Canada for TSN’s coverage of Saturday’s Toronto FC home opener.
Audiences peaked at 1.7 million late in the game. Overall, 3.2 million unique viewers tuned in to TSN to watch some part of the network’s exclusive coverage of the gold-medal match.
The network’s curling coverage continues this Saturday (March 29) as TSN is in Beijing, China, for the 2014 World Men’s Curling Championship.
Curling on TSN
As the official broadcaster of the Canadian Curling Association, TSN broadcasts close to 300 hours of live Season of Champions curling each year, including the Tim Hortons Roar of the Rings, Tim Hortons Brier, and Scotties Tournament of Hearts, along with the Ford World Women’s Curling Championship, Canada Cup of Curling, World Financial Group Continental Cup, and M&M Meat Shops Canadian Juniors.
*For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.