Business of Curling
“There is no magic pill, only hard work,” says Dan Girard, manager of Alberta’s Sherwood Park Curling Club, about the effort required to provide a positive experience for club members, year in, year out.
A few years ago, when Kathy Arnold looked into starting a Learn to Curl program at the McArthur Island Curling Club in Kamloops, B.C., she had no idea the results would be so spectacular – and so long term.
Finding revenue beyond membership fees is a concept that is sometimes forgotten when it comes to curling clubs. Corporate partnerships are great ways to find secondary sources of revenue, an opportunity that many clubs are missing out on.
Identifying a problem is the easy part when it comes to developing the sport of curling. But how do you, as manager of a curling facility, execute a solution?
Paul Webster is the Curling Director at The Glencoe Club in Calgary. He does “a fair bit of coaching” in this sport, but he also has valuable insights from a club program perspective. Currently in his second year of working with the membership of The Glencoe Club, Webster shares his personal perspective on what is undoubtedly his club’s most successful program.
Picture this: your curling centre has a terrific social bonspiel coming up soon, and you want to get the word out to participants. You also want to entice some non-curlers to check out the action at your club and maybe give curling a try. Great! You’re all set – but what’s the best way to spread the news?
The Canadian Society of Club Managers (CSCM) is an organization dedicated to supporting club managers across Canada. That professional support includes some of the following (excerpted from their benefits package):
According to the mission statement of the Strait Area Community Curling Club in Port Hawkesbury, Nova Scotia, the club is “committed to promoting our sport in a friendly atmosphere while providing affordable, quality programs for curlers of all ages and abilities.”
Curling Quebec Announces the Team Captains of the First Caledonia Cup
Our sport keeps chugging along, gaining momentum every week it seems. All the neat stories in the news
In the past couple of weeks (co-incidentally with the start of the curling season!) we have received numerous requests about waivers of liability and assumption of risk agreement. After consulting with Steven Indig from Sport Law & Strategy Group we have developed a few tips and options for you, as well as new updated templates you can use to create your own custom version.
Matt Hames has created a list of 10 tips to get your club’s social media presence up and running. This powerful ‘awareness’ option is a valuable one and it should be leveraged to help build the business at the community level. Good luck with it and we will watch for your presence in this ‘social’ world!!
True Sport, ParticiPaction and the CBC are staging the second Sports Day across Canada on September 17th. The event’s intention is to showcase Canadian sports and to celebrate those sports at the community level.
We have been recently challenged by a couple of curling club managers to consider creating an online forum for club managers and/or Board members where they could share ideas and best practices.