Business of Curling
The 2009-2010 curling season is now fully underway at most buildings in our country and this particular season is arguably the most important in the history of our sport.
A few years ago now, Dr. Heather Mair of the Department of Recreation and Leisure started attending the CCA’s National Curling Congress to begin the process of gathering information for her study then simply known as a paper on the impact of curling clubs on rural communities.
I can pretty much guarantee that every curling facility in Canada suffers from ‘picked’ rocks during recreation play as well as what you see and hear on television from the elite players. Picks are a pain and often spoil a good game or causes a team to lose.
I was asked back in 2005 to do an abbreviated Business of Curling presentation to the United States Curling Association back in 2005 in Bismarck, ND. I met Jon Wilson from the USCA who worked in club development area and he had a couple of terrific examples of new member recruitment that he gave me permission “to steal”. I’d like to share them with you as they are incredibly good and even better, they work.
I am always amazed at the time and commitment contributed by the average Canadian curling club volunteer. While I am not much of a fan of the statement “we’re different”, I am going to use it here anyway because our curling club volunteers really are different!
I have had a number of e-mails in the last month concerning league set-ups, round robin draw formats, the buzzer / bell / light rule as examples.
This season, I can’t wait to be taken out by someone I just met.
Now, I hope that intrigues you a bit because that is the intent of that phrase – to solicit a response. It is that time of year when almost every curling facility in our country begins the fall advertising campaign to promote curling in their building and to attract new customers.
We have had amazing response from club manager’s and board members about the corporate curling stuff that was in the Business of Curling blog two weeks ago. I have permission to share with you a letter from Scott Comfort, the manager of the Tartan CC in Regina, SK.
At a dinner party recently, I was introduced to a friend of a friend who, when she found out I worked in curling, commented that her small group of amateur musicians had decided to try curling as a group activity.
If you’re looking for a way you can impact the Curling World, here’s the Top 10 List of Ways We Can Change the Curling World:
The food and beverage operation of any curling facility in this country has undergone significant changes in the past decade. These changes have been caused by circumstances of two major trends beyond the control of managers and board of directors. Or are they?