Sponsor Profiles

World Financial Group

World Financial Group (WFG), through a group of affiliated companies, offers life insurance and a broad array of financial products and services in Canada and the United States. These companies’ independent associates strive to help individuals and families often overlooked by the financial services industry to plan for their financial futures, advocating the power of choice for clients through agreements with several of the financial and insurance industries’ leading companies. The World Financial Group companies are part of AEGON.

AEGON N.V. is an international life insurance, pension and investment group based in The Hague, The Netherlands, with businesses in more than 20 markets in the Americas, Europe and Asia.  A proud sponsor of curling and curling teams (the Ferbey Four) since 2005, World Financial Group is honored to support the Canadian Curling Association, and to have served as the title sponsor for the 2010 World Financial Group Canadian Senior Men’s and Women’s Curling Championships and the 2011 World Financial Group Continental Cup. For more information, visit WFG’s website at

Monsanto Canada Inc.

Monsanto is an agricultural company and a leading global provider of seed and technology focused on enabling both small-holder and large-scale farmers to produce more from their land while using less of the world’s natural resources such as water and energy.

Monsanto markets canola, corn and soybean seed and works with industry partners to broadly license biotechnology traits that help farmers improve yields. We also market Roundup brand herbicides that have been instrumental in helping farmers adopt more sustainable farming practices.

Curling is a game embraced by farmers – our customers – in small town rinks across the country. As such, Monsanto is pleased to lend its support to the Canadian Curling Association and its many championships – including the 2011 World Financial Group Continental Cup.

You can learn more about Monsanto at or

Disaster Kleenup Canada Ltd.

Disaster Kleenup Canada Ltd. (DKC) has provided property damage restoration and emergency services nation-wide since 1994. DKC Companies are trained and certified to provide 24/7 emergency response services and building restoration pertaining to building damage caused by wind, fire, water, break & enter and other perils. DKC also offers specialty services including mould remediation, contents cleaning and restoration with our DKC Contents Solution™, building sanitization & deodorization, asbestos remediation, petroleum spills, and are trained on infection control as it relates to construction work in healthcare facilities. Annually, DKC remediates more than 50,000 insurance related claims for both homeowners and commercial enterprises, with countless more remediated at the request of corporate risk managers.

We are very proud to be a partner of the 2011 World Financial Group Continental Cup and that our very own Mike Howes of DKC Sparklean Restorations is Chairing the event this year. We wish all the competitors the best of luck and are looking forward to a spectacular event.

Servus Credit Union

Servus Credit Union is a member-owned, community based financial institution with roots dating back to 1938. Servus is Alberta’s largest credit union and Canada’s first province-wide credit union. Nearly 400,000 Albertans benefit from their exceptional service and profit sharing.

Servus is more than just financial services. Community building and people helping people are two of the guiding principles that make the credit union and its employees unique. Last year Servus provided more than $1.8 million through a variety of donation and sponsorship programs that helped our communities and the people in them to grow and dream. Servus is pleased to support the Canadian Curling Association in their efforts to bring world class events to our communities.

Campbell Park Liquor Store

Campbell Park Liquor Store, locally owned and operated has been a proud supporter of the community of St. Albert for 14 years. We pride ourselves on having the largest selection of wines, scotches, ports and spirits. We offer free wine tastings every weekend and always have new products hitting the shelves. At Campbell Park Liquor Store we’re friendly, courteous and knowledgeable. Located at the corner of Boudreau and Campbell, come check us out, you won’t be disappointed!

City of St. Albert

St. Albert is pleased to host the Continental Cup during a year of particular historic significance. On a cold January day in 1861, Oblate Priest Father Albert Lacombe asked Bishop Alexandre Taché for his blessing on the establishment of a mission along the Sturgeon River. The Catholic bishop declared the land “a magnificent site” for a mission. In 2011, St. Albert celebrates its 150th anniversary. Exciting events are planned throughout the year to mark this important milestone.

Of particular interest to curling fans, St. Albert 150th Anniversary Celebration is running the W.O. Mitchell play, “The Black Bonspiel of Willie MacCrimmon” in concurrence with the Continental Cup. The play will take place at St. Albert Curling Club’s newly constructed facilities. Visit our website for more information:

Boston Pizza

For over 46 years Boston Pizza has been one of the leading casual dining chains in Canada, and during those years proud to be a part of each community we do business in.

Boston Pizza began in Edmonton in 1964 when Greek immigrant Gus Agioritis opened “Boston Pizza and Spaghetti House”. The success of Boston Pizza was built by combining hard work with a business strategy that included a focus on growth through franchising and community involvement. To date there are over 360 locations across Canada holding true to this philosophy.

Discover Hearing Ltd

At Discover Hearing Ltd., it is our mission to offer quality hearing care services within a comfortable and friendly environment.

With a comprehensive and accurate hearing assessment, our trusted professionals can evaluate the type and degree of hearing loss you may have. If the assessment determines hearing aids will be beneficial to you, we will work closely with you to determine the proper hearing instruments and solutions to enhance your quality of life. As hearing health care professionals, we are committed to delivering superior products and providing personal service with compassion, confidence, experience and professionalism.

Along with our hearing instruments we offer a wide variety of custom hearing care products, such as; noise defenders, earmolds for i-Pods, communication molds, swim plugs and musician plugs.

“Here today, Hear tomorrow”


Connect Logistics, a member company of Exel Logistics, is the sole liquor distribution agent authorized by the Alberta Gaming and Liquor Commission. Connect is responsible for the warehousing and distribution of spirits, wine, coolers, and imported beer in Alberta.

Connect’s state-of-the-art liquor distribution warehouse covers 430,000 square feet – the size of roughly 196 curling sheets! The warehouse stores an average of 1.5 million cases of product. It handles 19,000 registered products, of which about 14,000 are in stock at any one time. In one year, over 13 million cases of liquor products will pass through the warehouse and be delivered to over 320 communities in Alberta.

Connect Logistics Services is proud to be involved in our community and is one of the largest businesses in the City of St. Albert. We are proud supporters of Canadian athletes and are pleased to support the Canadian Curling Association in hosting the 2011 World Financial Group Continental Cup to our community. For more information, visit


The St. Albert Inn & Suites can be found at the Gateway to St. Albert, known as St. Albert’s “Community Hotel” We are pleased to offer guests a clean and comfortable place to stay for traveling families and business guests alike. With 148 non-smoking rooms, including standard rooms and suites there are many room combinations to make your stay an enjoyable one.

Need to unwind after a long day of traveling? Take advantage of our salt water pool, whirlpool and slide. The St. Albert Inn & Suites can also cater banquet functions from 4 to 400. With so many other amenities available let the St. Albert Inn & Suites be your home away from home.

We are proud to be the Host Hotel and Junior Star Sponsor for the 2011 World Financial Group Continental Cup in St. Albert.

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