Each session of the 2014 Summit has been designed to stimulate conversation about important items affecting our sport or those items that will affect us in the future as we grow our sport in all communities across Canada. We have endeavored to identify speakers / presenters who are industry experts in each area to help guide us to mutually agreeable tactics for success.
August 17th – Newsletter – click here (PDF version)
Sunday, August 24, 7:00 p.m. – The opening icebreaker will focus on a fun & positive message. This session will include opening remarks, live entertainment and evening refreshments. The live entertainment will be provided by Ed Fernandez, “Canada’s Premier Comedy Hypnotist” www.kmprod.com/ed-fernandez
Monday, August 25, 9:00 a.m. – Our Keynote Speaker Anne Merklinger, CEO of Own the Podium, will push us to ‘creative thinking’, ‘daring to be great’, ‘innovation’ and ‘to be inspired’.
Monday, August 25, 9:30 a.m.
Future Trends & How Demographics Impact Our Operations: More often than not, as a sport we ‘react’ to new trends, either positive or negative, as they affect us. This session will allow us to look into the near future to confidently identify what is coming rather than waiting for it to arrive. Our presenters will also walk us through how Canada’s age and ethnic demographics have changed and what steps curling can take to remove any barriers to participation in curling. Presenters: Richard Norman, Dr. Heather Mair
Legal issues in curling: We often pine for the ‘old days’ when the words ‘liability’, ‘governance’ or ‘duty of care’ were rarely used if ever. But today’s business of curling must understand and deal with these words on a day-to-day basis. Our presenters will walk us through all the things we need to do to protect the business and the customers who enter our doors. We will also discuss the helmet issue and the struggle club administrators face in dealing with this not only with their young curlers but their senior-aged players as well. Presenter: Steven Indig – Sport Law & Strategy Group
Monday, August 25, 10:50 a.m.
Energy Conservation: The engine that drives every curling rink in our country uses electricity to operate. With prices skyrocketing in many regions, the financial health of many clubs has become tenuous because of this largest, monthly expense on their books. It is unlikely costs will drop, therefore, we need to understand the tools and efficiencies available to reduce consumption and the hit to the bottom line. Our expert from the refrigeration equipment sector will present things we can do to stay ahead. Presenter: Art Sutherland, Accent Refrigeration
Curling Teaching Professional: The game of golf does some great things, one of which is offering golfers of all abilities, the tools to improve their game. The sport of curling does a decent job of getting new people to come to our doors and getting the basics of playing the game. From there, however, most recreational curlers are on their own to get better. We’d like to change that with the introduction of a certification programme for teaching professionals allowing curlers of all ages and abilities access to a competent teaching professional to help them improve their game. This session will introduce the concept and the strategies to implementation. Presenter: Rob Krepps, CCA National Coach and “Teaching Pro” at the Saville Centre in Edmonton
Monday, August 25, 1:00 p.m.
Round Table Discussion: Why Aren’t We Cool? Years ago, someone remarked that it would be a disaster if curling became like NASCAR. Millions of people watching it on television but only 43 curlers actually participating! Of course we don’t want this to happen but, what to do about it? This open forum, panel discussion will be professionally facilitated.
Facilitator: Heather Mair
Panelists: Al Cameron (CCA Director, Communications & Media Relations), Darrell Ell (World Curling Federation Development Officer), Kyle Geerkens (Switch Frame Media), Chad McMullan (Rock Solid Productions), Terrence Yip (Johnny ‘the Hammer’ Chow), Kim Nawyn (Growth & Development Manager, USCA), Richard Norman (Strategic Planner – Silent Spiral).
Monday, August 25, 2:00 p.m.
Round Table Discussion: Where Have The Competitors Gone? Every jurisdiction in Canada has seen significant declines in the number of teams competing in provincial/territorial playdowns. While we can point to ‘time’, ‘costs’ and ‘the gap in skill levels between good club teams and elite players’ as contributing factors, it is a good time to debate the pros and cons of building capacity in this area.
Facilitator: Gerry Peckham (CCA Director, High Performance)
Panelists: Amber Holland (Executive Director, Curl Sask), Craig Baker (Executive Director, Curl Manitoba), Gerry Geurts (CurlingZone & Ontario Curling Tour), Anne Merklinger (CEO, Own The Podium), Nolan Thiessen (2014 Brier champion).
Monday, August 25, 3:10 p.m.
Trade Show, Exhibition and Social: A number of well known curling exhibitors will be displaying their products and services for all Summit participants. As you tour the exhibits and booths, join us for a “sociable” in the exhibition hall.
Tuesday, August 26, 8:45 a.m.
Long Term Athlete Development Model (LTAD): Curling is one of the oldest sports in Canada and one of the sports our country is known for. We have a long history of competitive achievement as well as recreational involvement in the game. Curling has been a leader in attracting and retaining recreational sport participants. Now is an exciting time to be involved in the sport, as we are experiencing a surge in demand for both high performance training opportunities and entry-level skill development programs. Curling’s Long-Term Athlete Development (LTAD) model consists of seven stages and this session will investigate how the LTAD impacts the sport at various levels and how we, as stewards of the game, can convert that impact to success (source of text: CS4L). Presenter: Helen Radford
Curling Ice & Curling Stones – Ensuring Quality, Playable Conditions (two hour session): The surface where we play and the stones that we use are the most important aspects of any building’s operation. Regardless of how well you do in customer service, if players cannot make the basic curing shots with some regularity, they will stop playing. We have the best ice technicians in the world and they will show you how to shape your ice, show you the importance of any conditions that may affect great ice and show how curling stones should curl! Presenters: Jamie Bourassa, CCA National Ice Technician & Fred Veale Canada Curling Stone.
Tuesday, August 26, 9:45 a.m.
Curling in Schools: The CCA has already begun research into Canadian students ages 6-26 focus on students from elementary schools to university and all institutions. While curling happens at various school levels with varying degrees of success, most of it happens in isolation without any tangible connection to the local curling rink. We’re convinced all of the these curling students currently on the ice will become adult members in the next generation but we need to cement and expand those relationships at each level to guarantee a steady flow of student athletes and next generation adults who will populate our buildings. This is a long range strategy focusing on a generational change, however, it is our duty to develop and implement it now. From Rocks & Rings, to Little Rocks, elementary schools, high schools and post secondary institutions, the future of the game rests with a comprehensive strategy embraced by all stakeholders. Presenter: Clay Melnike
STEAM 101: The Sport Tourism Economic Assessment Model (STEAM) is a web-based tool designed to predict the economic impact of hosting an event in communities throughout Canada. Event hosts can use the data generated through the STEAM tool to help garner more bids for events, develop more financial support from public partners and establish a strong business case related to the viability of the event. This session will cover how to access the model, enter the data, interpret the results and then use the results to gather additional support for your events. Presenter: Tony Fisher, Director of Research, Canadian Sport Tourism Alliance
Tuesday, August 26, 11:00 a.m.
Embracing Social Media & Increasing Curling’s Brand: Using Social Media to build awareness of our sport in our community and among our customers is critical to overall success. While it can be daunting to a curling operation with very little time on their hands, we must wade into the fast-moving flow of social media embracing tools like Facebook, Twitter & YouTube to stay in step with customers ‘living’ in this contemporary world. Social Media has benefits we cannot ignore. The session will present steps we need to take to become fluent in social media and build our presence in the digital world. Presenter: Dominic Leger, Senior Digital Strategy consultant for Substance Strategies
Tuesday, August 26, 12:15 p.m.
Images from Russia: Re-living Sochi! Since curling’s debut in 1998 at the Nagano Olympics, CCA national team leaders on the ground have captured the essence of each of those Games and the experiences of the athletes who represented Canada. All in high-definition including the clothing and hopefully the medals! Presenters: Paul Webster, Canadian Olympic Curling Team Leader & Wendy Morgan, Canadian Paralympic Curling Team Leader. (note: this will be presented over lunch provided by the Summit as part of your learning fee)
Confirmed Olympians in Attendance
Tuesday, August 26, 1:45 p.m.
Marketing Presentation – Making Money From Curling? When this phrase is uttered we need to define “who” Canadians are! Are we trying to sell the sport to Canadians so they will play, engage, watch and experience? Or are we trying to sell the sport to companies so they can align with us to sell their “stuff” and spend money with us?Each are only successful with the other. If brands buy into curling but cannot sell product because your audience is not engaged they will opt out. If you don’t have an engaged audience the brands won’t spend with you. It is a Catch 22!I This keynote address will review what we need to do in the world of curling to further engage Canadians while at the same time understanding what we have that brands want so they can sell to Canadians. Through this session we will try to identify all the pieces to the puzzle so we can put it together. Sponsorship marketing is big business as is curling and from Olympics to grassroots we need to learn to better engage Canadians and the brands they buy. We need to understand what we can do a national event down to a local bonspiel. How can we all make more money? Presenter: Brent Barootes
Tuesday, August 26, 2:45 p.m.
Panel Discussion: Building Capacity: Our final session of the Summit will focus on a panel discussion on how to fill our buildings with customers. Over the past thirty-six hours, we have shared many ideas and concepts. Now is the time to point this to ‘building capacity’ with a focused discussion with an expert panel.
Facilitator: Clay Melnike
Panelists: Mark Inglis (Recreation Planner), Susan Lang (Development and Marketing Manager, Curl SASK), Abbie Darnley (Rock Solid Productions), Doug Flowers (Owner, Goldline Curling Supplies),
Tuesday, August 26, 3:45 p.m.
Workshop – Developing Strategies for the Future: All attendees will be assigned to a group and each group will be assigned the task of developing a key statement to help chart the future growth of the sport of curling. This session will be facilitated.
Tuesday, August 26, 4:45 p.m.
Closing Keynote: Mr. Stewart Johnston, President of TSN.
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