The Busiest Float in Curling is Back on the Road in Alberta

Every summer, communities throughout Alberta come to life with a diverse array of fairs and festivals celebrating the province’s deep-rooted resources in culture, arts and entertainment. Yet, every westerner recognizes that it’s not that long before cooling winds usher in the inevitable changing of the seasons – and the promotions team for the 2013 Tim Hortons Brier has been making the most of the summer celebrations to let everyone know the major event of the upcoming winter is heading to Edmonton next March.

The Tim Hortons Brier float at the Servus Heritage Festival (Photo Lindsay Makichuk)

Last month, the Tim Hortons Brier float rolled down the parade routes in Lloydminster and Edmonton for Colonial Days and the Capital Ex.  It was back in action for the Big Valley Jamboree parade August 2nd in Camrose to officially launch the 20th anniversary of one of Canada’s biggest country music festivals featuring a headline performance by international star Toby Keith. “Big Valley is just a great place to promote the Brier,” commented Host Chair Mark Johnson. “It set an attendance record this year so the crowds were obviously great… and these are people that come together to party and enjoy the music.  Well, that’s exactly what they’re going to find in the Patch next March, along with the amazing skills of the best curlers in the game.” The Patch is the heart of the party for Season of Champions events with all the ingredients for a roaring good time – tasty food, beverages and an outstanding lineup of some of Canada’s best bands. The Tim Hortons Brier tour moved on to the Servus Heritage Festival, August 4-6, in Edmonton’s William Hawrelak Park. The 37th edition of the colourful showcase of the country’s multicultural heritage featured 62 pavilions representing over 85 cultures from around the world. Brier volunteers were there for all three days, along with media partner 630 CHED, to distribute promotional material to the large crowds on hand to take in the cuisine, crafts, artwork and entertainment. Promotional initiatives will continue in the months leading up to the event and the Host Committee is still looking for additional volunteers to come on board.  If you’d like to be part of the most legendary event in the curling world, register online by clicking here. “You Gotta Be There” when the Canadian Men’s Curling Championship makes its sixth trip to Edmonton March 2-10 in Rexall Place.  Full Event passes are available now by clicking here.