Career Opportunity: Marketing & Communications Manager

Rock Solid Productions Inc.

About us:

We’re all about the Olympic sport of curling. Rock Solid Productions Inc. provides dedicated curling services including event production, marketing, product development, and corporate events, along with manufacturing “iceless” curling products that are loved across the world. We engage and excite the world with our #CurlAnywhere mission using Street Curling, FloorCurl, Rocks & Rings, and other curling initiatives.

Job Description:

The successful candidate will be responsible for overseeing all things marketing related at Rock Solid Productions. Being a relatively small team, this position requires a self-motivated, independent, and reliable candidate that is able to handle a wide variety of tasks. The position is home-based (even post-pandemic) and preferably located in the GTA. Vehicle access is required for travel to events from time to time. National and international travel may also occur periodically. The position requires an outgoing and confident individual as interaction with clients and the public feature heavily.

The Marketing Manager (that’s you!) will be responsible for:
Management of overall marketing strategy, including:

Social Media
Content creation for all brands across multiple platforms including Facebook, Twitter, and Instagram
Community management for all platforms
Continued development of strategy
Management of analytics
Develop and implement paid advertising campaigns including strategy, creative, and copy
Support sales team with lead and traffic generation
Upload and update YouTube page

Email
Develop and implement email marketing campaigns
Create content and automations
Provide analytics and ensure marketing always follows industry policies and best practices
Write and distribute newsletters including all company updates
Communications
Development of media releases, partner reports, print ads, and other marketing materials
Content editing of marketing materials and documents
Assist with grant writing (grant experience is a bonus)
Deck/presentation building (sales and consulting)

Web
Assist with updates and content creation
Create blog posts (SEO knowledge is a bonus)
Use Google Analytics to inform strategy and marketing decisions
Create Google Ads campaigns
E-commerce experience is an asset

Are you in? We’re looking for a candidate with these skills and qualifications:
Energetic and enthusiastic
Strong communication skills
Ability to work independently
Excellent organization and time management skills
Google Suite proficient
Experience with a wide variety of digital marketing channels and tools
Passion for the sport of curling is a large asset, but not a requirement
Driver’s license and clean driving abstract
Degree in marketing, communications or similar
5-10 years experience in a similar role(s)