{"id":536446,"date":"2020-12-16T17:45:39","date_gmt":"2020-12-16T17:45:39","guid":{"rendered":"https:\/\/staging.curling.ca\/une-nouvelle-approche-a-port-elgin\/"},"modified":"2025-04-23T12:16:17","modified_gmt":"2025-04-23T12:16:17","slug":"une-nouvelle-approche-a-port-elgin","status":"publish","type":"post","link":"https:\/\/www.curling.ca\/fr\/blog\/2020\/12\/16\/une-nouvelle-approche-a-port-elgin\/","title":{"rendered":"Une nouvelle approche \u00e0 Port Elgin!"},"content":{"rendered":"\n<div class=\"wp-block-cossette-block-container\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2025\/04\/PortElgin1-2-1024x498.jpg\" alt=\"\" class=\"wp-image-504835\" \/><figcaption>The Port Elgin Curling Club put a concentrated effort into attracting a younger generation to the curling club through social media and found immediate results. (Photo supplied, Port Elgin Curling Club)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"text-align:left\" class=\"wp-block-cgb-block-algori-social-share-buttons\"><button class=\"bttn-simple bttn-md bttn-primary algori-social-share-buttons-settings algori-social-share-buttons-facebook\"><i class=\"fab fa-facebook-f\"><\/i>\u00a0 \u00a0Facebook<\/button><button class=\"bttn-simple bttn-md bttn-primary algori-social-share-buttons-settings algori-social-share-buttons-twitter\"><i class=\"fab fa-twitter\"><\/i>\u00a0 \u00a0Twitter<\/button><button class=\"bttn-simple bttn-md bttn-primary algori-social-share-buttons-settings algori-social-share-buttons-email\"><i class=\"fas fa-envelope\"><\/i>\u00a0 \u00a0Email<\/button><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Port Elgin club finds ways to increase membership despite pandemic<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">By: Brian Chick<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Doug Flowers has spent a lifetime in the curling business. After decades leading the company his father started, Goldline Curling Supplies, Flowers retired. He now spends his time building a different kind of curling business \u2014 a local club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For nearly 40 years, Flowers ran the Mississauga, Ont.-based curling equipment company, but in 2018 he moved north to Port Elgin, where he dove head-first into the small-town curling club volunteer lifestyle. He joined the board, and spearheaded new initiatives to keep the club vibrant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe started a new membership development committee,\u201d said Flowers. \u201cOur mantra is \u2018We are a business.\u2019 And like any other business, if you don\u2019t continuously market yourself, and promote, your membership is going to wane.\u201d\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, the membership in Port Elgin had been steadily declining.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSix years ago, we had 250 members,\u201d said Flowers. \u201cIt got down to less than half of that. I think that was largely due to the fact that we weren\u2019t marketing, or trying to bring new people in.\u201d\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The already-low membership took another hit from COVID-19.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt the end of last season, we were at 103 members,\u201d noted Flowers. \u201cThis season, largely because of COVID, 41 of them decided not to come back.\u201d\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2025\/04\/portelgin4-2.jpg\" alt=\"\" class=\"wp-image-504841\" width=\"250\" height=\"400\" \/><figcaption>The Port Elgin Curling Club invested in radio ads, press releases, lawn signs and social media to increase membership. (Photo supplied, Port Elgin Curling Club)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">After cutting last season short in the spring, Flowers was inspired as the weather improved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOnce we got out to the golf courses, we saw they were busier than ever,\u201d he said. \u201cActually, COVID probably saved a few golf courses from closing. We saw that COVID could actually be an opportunity for us. Curling could enjoy the same kind of patronage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe knew we had to promote ourselves. The board has gone along with that, and has given us a budget to market the club,\u201d added Flowers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through some radio ads, press releases, and lawn signs, Flowers and his membership committee colleagues started getting phone calls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flowers knew, however, that today\u2019s younger generations don\u2019t tend to make a lot of phone calls \u2014 even if they\u2019re on their phones all day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe median age of our membership was probably 55-60, and many of us use social media to some degree\u2026 but we wanted to attract the younger generation, the millennials,\u201d he said. \u201cWe knew we had to improve our social media presence.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The club hired a professional \u2014 a millennial \u2014 to handle the social media accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe important part was that they were good with social media, but they had to be adept at marketing through social media,\u201d said Flowers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the course of the season, the club pledged to spend $3,500 on their part-time social media expert in an effort to bring in the younger demographic.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2025\/04\/PortElgin2-2.jpg\" alt=\"\" class=\"wp-image-504837\" width=\"206\" height=\"349\" \/><figcaption>Krista Keller learns some of the basics of curling during through the Port Elgin Curling Club&rsquo;s Learn to Curl program. (Photo, Port Elgin Curling Club Facebook page)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat was our target,\u201d said Flowers. \u201cWe accepted the fact, too, though, that we\u2019d happily accept anyone who could fog a mirror\u2026.We basically mounted our campaign around the idea that we\u2019re safe, we\u2019re physical, and we\u2019re social.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fifty people showed up for the club\u2019s open house.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat\u2019s twice as many people as we\u2019d ever had before,\u201d said Flowers. \u201cWe had 20 people sign up for our Learn-to-Curl league, which meant we had a waiting list.\u201d\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the season finally got underway, membership in Port Elgin was up to near 130, even after losing more than 40 curlers in the off-season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think we counted 60 new faces\u2026 some of them were snowbirds who didn\u2019t go south, but a lot of them were millennials.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coming from a lifetime in the business world, Flowers knows the old adage \u201cYou\u2019ve got to spend money to make money,\u201d and in this case it holds true.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re up 30 or so members, overall,\u201d he said. \u201cAssuming they all spend $300 or so on memberships, you\u2019re at $9,000, and then of course you have to consider the money spent at the bar. If you look at the numbers that way, you could say we\u2019ve had a substantial return on our investment.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next challenge was to navigate the prospect of keeping curling safe during a global pandemic. Many curling clubs in Ontario didn\u2019t bother to open their doors this season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are so fortunate that we can still curl up here, and we really do appreciate that fact,\u201d said Flowers. \u201cWe are so careful (with COVID safety), because we don\u2019t want to lose that. I feel very secure curling at our club. The protocols are so stringent, and so well-adhered to. I really feel that we\u2019re not jeopardizing anything by curling.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flowers said that the biggest adjustment was not getting used to a mask, but instead, the one-sweeper rule. Curling brushes are the family business after all \u2014 he likes to sweep.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s a bit different, but the fundamentals are still there. You can still enjoy it,\u201d said Flowers. \u201cMy wife and I have been saying \u2018Thank goodness we still have curling!\u2019 because it\u2019s consumed us and kept us busy, which is something we need during these times!\u201d<br \/><\/p>\n<\/div>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":561693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2670],"tags":[],"class_list":["post-536446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tous-les-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une nouvelle approche \u00e0 Port Elgin! - 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