{"id":613853,"date":"2025-04-08T15:00:00","date_gmt":"2025-04-08T19:00:00","guid":{"rendered":"https:\/\/www.curling.ca\/blog\/2025\/04\/08\/regarder-vers-lavant\/"},"modified":"2025-05-28T16:06:00","modified_gmt":"2025-05-28T20:06:00","slug":"regarder-vers-lavant","status":"publish","type":"post","link":"https:\/\/www.curling.ca\/fr\/blog\/2025\/04\/08\/regarder-vers-lavant\/","title":{"rendered":"Regarder vers l\u2019avant!"},"content":{"rendered":"\n<div class=\"wp-block-cossette-block-container\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2025\/05\/DSC_6518.jpg\"><img decoding=\"async\" src=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2025\/05\/DSC_6518.jpg\" alt=\"\" class=\"wp-image-531345\" \/><\/a><figcaption class=\"wp-element-caption\">Une prochaine s\u00e9rie de symposiums pr\u00e9sent\u00e9s par le programme <a href=\"https:\/\/ww1.curling.ca\/a-propos-du-curling\/le-curling-nos-affaires\/programme-le-curling-nos-affaires\/?lang=fr\"><em>Le curling, nos affaires<\/em><\/a>, de Curling Canada va donner aux clubs les outils dont ils ont besoin pour d\u00e9velopper une image de marque puissante, appliqu\u00e9e de fa\u00e7on uniforme, afin de red\u00e9finir la fa\u00e7on dont les gens pensent, et dont ils discutent du curling, afin d\u2019attirer de nouveaux participants. (Photo, Curling Canada\/ Michael Burns)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"text-align:left\" class=\"wp-block-cgb-block-algori-social-share-buttons\"><button class=\"bttn-simple bttn-md bttn-primary algori-social-share-buttons-settings algori-social-share-buttons-facebook\"><i class=\"fab fa-facebook-f\"><\/i>\u00a0 \u00a0Facebook<\/button><button class=\"bttn-simple bttn-md bttn-primary algori-social-share-buttons-settings algori-social-share-buttons-twitter\"><i class=\"fab fa-twitter\"><\/i>\u00a0 \u00a0Twitter<\/button><button class=\"bttn-simple bttn-md bttn-primary algori-social-share-buttons-settings algori-social-share-buttons-email\"><i class=\"fas fa-envelope\"><\/i>\u00a0 \u00a0Email<\/button><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9veloppez l\u2019image de marque de votre club de curling gr\u00e2ce aux symposiums <em>Le curling, vos affaires<\/em><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Votre club de curling est-il amusant et innovant? Ou d\u00e9mod\u00e9 et d\u00e9pass\u00e9?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une prochaine s\u00e9rie de symposiums pr\u00e9sent\u00e9s par le programme <a href=\"https:\/\/ww1.curling.ca\/a-propos-du-curling\/le-curling-nos-affaires\/programme-le-curling-nos-affaires\/?lang=fr\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Le curling, nos affaires<\/em><\/a>, de Curling Canada va donner aux clubs les outils dont ils ont besoin pour d\u00e9velopper une image de marque puissante, appliqu\u00e9e de fa\u00e7on uniforme, afin de red\u00e9finir la fa\u00e7on dont les gens pensent, et dont ils discutent du curling, afin d\u2019attirer de nouveaux participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En partenariat avec <a href=\"https:\/\/curlingalberta.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Curling Alberta<\/a>, <a href=\"https:\/\/curlsask.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">CURLSASK<\/a> et <a href=\"https:\/\/www.curlbc.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Curl BC<\/a>, ce symposium d\u2019un week-end portant sur l\u2019image de marque du curling sera offert du 11 au 13 avril \u00e0 <a href=\"https:\/\/ab.curling.io\/en\/products\/9006-business-of-curling-symposium-april-11-13th-red-deer-ab\" target=\"_blank\" rel=\"noreferrer noopener\">Red Deer<\/a> en Alberta; les 3 et 4 mai \u00e0 <a href=\"https:\/\/curlsask.ca\/business-of-curling\/\" target=\"_blank\" rel=\"noreferrer noopener\">Regina<\/a>, en Saskatchewan, et du 6 au 8 juin \u00e0 <a href=\"https:\/\/www.curlbc.ca\/bc-symposium\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kelowna<\/a>, en Colombie-Britannique. Des conf\u00e9renciers comme Krista Kerth, fondateur de Dan Brands; Jeph Maystruck, responsable en chef du marketing \u00e0 Strategy Lab; and Danielle Inglis, coordonnatrice des m\u00e9dias sociaux pour Curling Canada seront pr\u00e9sents (d\u2019autres experts sur des sujets comme la diversit\u00e9 et les lev\u00e9es de fonds seront ajout\u00e9s dans les prochaines semaines).<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"http:\/\/ww1.curling.ca\/files\/2025\/04\/CC-General.png\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2025\/05\/CC-General.png\" alt=\"\" class=\"wp-image-531354\" width=\"303\" height=\"303\" \/><\/a><figcaption class=\"wp-element-caption\">En partenariat avec Curling Alberta, CURLSASK et Curl BC, ce symposium d\u2019un week-end portant sur l\u2019image de marque du curling sera offert du 11 au 13 avril \u00e0 Red Deer en Alberta; les 3 et 4 mai \u00e0 Regina, en Saskatchewan, et du 6 au 8 juin \u00e0 Kelowna, en Colombie-Britannique.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bobby Ray, gestionnaire senior du d\u00e9veloppement des clubs et des services aux membres de Curling Canada, affirme qu\u2019une marque va au-del\u00e0 d\u2019un simple logo pour le club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abC\u2019est plus que \u00e7a. C\u2019est votre identit\u00e9, explique Ray. Comment changer la fa\u00e7on dont les gens pensent \u00e0 votre club, ou comment ils en parlent \u00e0 leurs coll\u00e8gues, leurs amis et aux autres membres de la communaut\u00e9? C\u2019est l\u2019objectif principal de ces symposiums.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il ajoute que certains clubs n\u2019ont pas d\u2019image de marque uniforme parce qu\u2019ils ne comprennent pas comment la d\u00e9velopper, ou parce que les changements fr\u00e9quents de b\u00e9n\u00e9voles entra\u00eenent un changement d\u2019image avec une nouvelle direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abNous voulons que les clubs comprennent que leur organisation a sa propre personnalit\u00e9, sa propre image de marque dont vous h\u00e9ritez quand vous prenez les rennes de cette organisation\u00bb, pr\u00e9cise Ray.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abQuand vous publiez sur les r\u00e9seaux sociaux ou que vous envoyez un courriel ou n\u2019importe quelle forme de communication avec les membres, vous utilisez une voix qui appartient au club. \u00c7a peut \u00eatre amusant, ou \u00e7a peut \u00eatre s\u00e9rieux, mais il faut que \u00e7a soit planifi\u00e9. C\u2019est \u00e7a, la cl\u00e9.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les participants au symposium vont pouvoir mettre la main \u00e0 la p\u00e2te pour d\u00e9finir leur image de marque. Ils vont apprendre comment utiliser leur image de marque de diff\u00e9rentes fa\u00e7ons, comment lui donner vie en ligne ou s\u2019en servir pour des campagnes de lev\u00e9e de fonds. Les repr\u00e9sentants vont en repartir avec une image de marque, ou des outils dont ils vont pouvoir se servir dans leur club.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><a href=\"http:\/\/ww1.curling.ca\/files\/2025\/04\/CC-Kerth.png\"><img decoding=\"async\" src=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2025\/05\/CC-Kerth.png\" alt=\"\" class=\"wp-image-531356\" width=\"289\" height=\"289\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9changes entre les clubs de curling ont \u00e9volu\u00e9; ceux qui ont r\u00e9ussi \u00e0 attirer de nouveaux membres ont int\u00e9gr\u00e9 ces nouvelles tendances, ajoute Ray.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abNos meilleurs clubs comprennent ce que les gens attendent d\u2019une exp\u00e9rience de curling, aujourd\u2019hui, comparativement au pass\u00e9, ou m\u00eame au futur. C\u2019est diff\u00e9rent. L\u2019absence d\u2019image de marque nuit aux clubs qui veulent rejoindre d\u2019autres personnes.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les symposiums pr\u00e9c\u00e9dents ont abord\u00e9 des th\u00e8mes comme <em>Changer le visage du curling<\/em> (un symposium national sur la diversit\u00e9, l\u2019\u00e9quit\u00e9 et l\u2019inclusion dans le sport) et <em>Le futur du curling<\/em> (orient\u00e9 vers l\u2019\u00e9volution du sport pour les 10 ou 20 prochaines ann\u00e9es).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de donner la chance de profiter des conseils d\u2019experts dans leur domaine, ces symposiums permettront \u00e9galement aux repr\u00e9sentants des clubs d\u2019\u00e9changer des id\u00e9es et de d\u00e9velopper leurs contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque week-end de symposium proposera \u00e9galement <em>Les essentiels du curling, nos affaires<\/em>, une s\u00e9rie de pr\u00e9sentations de niveau 101 portant sur des informations essentielles comme les finances, la gouvernance, les ressources humaines et des conseils pour proposer des exp\u00e9riences de curling exceptionnelles.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"http:\/\/ww1.curling.ca\/files\/2025\/04\/CC-Maystruck-2.png\"><img decoding=\"async\" src=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2025\/05\/CC-Maystruck-2.png\" alt=\"\" class=\"wp-image-531358\" width=\"289\" height=\"289\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le programme <em>Le curling, nos affaires<\/em> a permis aux clubs de curling de s\u2019adapter \u00e0 des environnements en perp\u00e9tuels changements au cours des 30 derni\u00e8res ann\u00e9es. En plus des symposiums, le programme <em>Le curling, vos affaires<\/em> propose des informations sur son site Web, et offre aux clubs la possibilit\u00e9 de faire appel aux services d\u2019un intervenant pour leur planification strat\u00e9gique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abNos services de planification strat\u00e9gique sont plus abordables que les solutions commerciales; nous avons form\u00e9 des intervenants qui comprennent vraiment bien le fonctionnement d\u2019un club de curling\u00bb, ajoute Ray.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les symposiums <em>Le curling, nos affaires<\/em>, s\u2019adressent aux repr\u00e9sentants d\u2019un club affili\u00e9 \u00e0 une Association membre de Curling Canada. Cliquez ici pour en apprendre davantage et pour vous inscrire aux sessions \u00e0 <a href=\"https:\/\/ab.curling.io\/en\/products\/9006-business-of-curling-symposium-april-11-13th-red-deer-ab\" target=\"_blank\" rel=\"noreferrer noopener\">Red Deer<\/a>, <a href=\"https:\/\/curlsask.ca\/business-of-curling\/\" target=\"_blank\" rel=\"noreferrer noopener\">Regina<\/a> et <a href=\"https:\/\/www.curlbc.ca\/bc-symposium\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kelowna<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019autres symposiums portant sur <em>L\u2019image de marque du curling<\/em> seront ajout\u00e9s dans d\u2019autres lieux au printemps.<\/p>\n<\/div>\n\n\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":613503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2669,2670],"tags":[507,540,699,328,377,801,404,1273,523],"class_list":["post-613853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-nouvelles","category-tous-les-articles","tag-alberta-fr-3","tag-british-columbia","tag-curl-bc","tag-curling","tag-curling-canada","tag-curlsask","tag-danielle-inglis","tag-kelowna","tag-saskatchewan-fr-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regarder vers l\u2019avant! - Curling Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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