{"id":637945,"date":"2026-11-12T09:00:51","date_gmt":"2026-11-12T14:00:51","guid":{"rendered":"https:\/\/www.curling.ca\/?p=637945"},"modified":"2026-11-12T09:00:57","modified_gmt":"2026-11-12T14:00:57","slug":"chapter-five-grassroots-the-value-of-belonging","status":"publish","type":"post","link":"https:\/\/www.curling.ca\/fr\/blog\/2026\/11\/12\/chapter-five-grassroots-the-value-of-belonging\/","title":{"rendered":"Chapitre cinq : La base \u2013 La valeur de l&rsquo;appartenance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"637945\" class=\"elementor elementor-637945 elementor-637930\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-983b819 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"983b819\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43d964e sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"43d964e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-273e8a1 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"273e8a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Par : Nolan Thiessen<strong>, <\/strong><em>Chef de la direction, Curling Canada<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-904e362 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"904e362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c4812 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"64c4812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Cet \u00e9t\u00e9, j&rsquo;ai emmen\u00e9 mon fils \u00e0 Disneyland. C&rsquo;\u00e9tait juste un p\u00e8re et un fils qui profitaient de l&rsquo;endroit le plus heureux du monde. Tout le monde sait que Disneyland co\u00fbte cher. Les gens parlent du co\u00fbt et du prix du voyage. Pourtant, des millions de personnes continuent d\u2019\u00e9pargner pendant des ann\u00e9es pour y emmener leur famille. Chaque jour, dans n&rsquo;importe quel parc Disney, vous pourriez arr\u00eater quelqu&rsquo;un et celui-ci pourrait vous raconter comment il a d\u00fb \u00e9conomiser pour vivre cette exp\u00e9rience.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pourquoi?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Parce que personne n&rsquo;ach\u00e8te de billet pour les montagnes russes. Les gens ach\u00e8tent des billets les souvenirs. Pour la photo devant le ch\u00e2teau ou avec Walt et Mickey se tenant la main. Pour le rire dans la voix de leur enfant ou pour le c\u00e2lin et \u00ab\u202fMERCI DE M&rsquo;AVOIR EMMEN\u00c9 ICI!\u202f\u00bb<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ils ach\u00e8tent une exp\u00e9rience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Les gens investissent volontiers dans des exp\u00e9riences qui deviennent une partie de leur propre histoire. Ce qui est int\u00e9ressant, c&rsquo;est que Disney n&rsquo;a jamais cherch\u00e9 \u00e0 \u00eatre le parc d&rsquo;attractions le moins cher, mais a toujours vis\u00e9 \u00e0 \u00eatre le plus m\u00e9morable.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f05e1 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"40f05e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11df00a sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"11df00a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_gradient\" ><h4 class=\"sc_item_title sc_title_title sc_align_center sc_item_title_style_gradient sc_item_title_tag\"\n\t\t\t><span class=\"sc_item_title_text  trx_addons_text_gradient trx_addons_text_gradient_fill_block\">Il s'agit de strat\u00e9gies tr\u00e8s diff\u00e9rentes, <\/span><span class=\"sc_item_title_text2  trx_addons_text_gradient trx_addons_text_gradient_fill_block\" style=\"color:#405556;background:#405556;background:linear-gradient(0deg,transparent,#405556);\">que nous devrions approfondir. <\/span><\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e9a6b sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"c7e9a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f738758 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"f738758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"trx_addons_has_bg_text elementor-section elementor-top-section elementor-element elementor-element-cabedc6 elementor-section-content-middle scheme_dark elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle sc_fly_static\" data-bg-text=\"{&quot;bg_text&quot;:&quot;Future&quot;,&quot;bg_text_effect&quot;:&quot;rotate&quot;,&quot;bg_text_overlay&quot;:{&quot;url&quot;:&quot;&quot;},&quot;bg_text_left&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-0.4,&quot;sizes&quot;:[]},&quot;bg_text_top&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;bg_text_z_index&quot;:{&quot;size&quot;:&quot;0&quot;,&quot;unit&quot;:&quot;px&quot;},&quot;bg_text_marquee&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;bg_text_marquee_hover&quot;:&quot;&quot;,&quot;bg_text_marquee_margin&quot;:{&quot;size&quot;:&quot;50&quot;,&quot;unit&quot;:&quot;px&quot;},&quot;bg_text_reverse&quot;:0,&quot;bg_text_accelerate&quot;:0,&quot;bg_text_delimiter_icon&quot;:&quot;&quot;,&quot;bg_text_delimiter_image&quot;:&quot;&quot;,&quot;bg_text_delimiter_svg&quot;:&quot;&quot;,&quot;bg_text_delimiter_rotation&quot;:0}\" data-id=\"cabedc6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df2c037 sc-mobile_layouts_column_align_center sc_layouts_column sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"df2c037\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e2fc312 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"e2fc312\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3bd21bb sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3bd21bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-bf4bc26 sc-tablet_fly_static sc-mobile_fly_static animation_type_block sc_fly_static elementor-invisible elementor-widget elementor-widget-trx_sc_title\" data-id=\"bf4bc26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;redy-fadeinleft&quot;}\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_highlight\" ><h1 class=\"sc_item_title sc_title_title sc_item_title_style_highlight sc_item_title_tag\"\n\t\t\t><span class=\"sc_item_title_text\">Chapitre cinq  <\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28b3727 sc_layouts_column_align_left sc_layouts_column sc-mobile_layouts_column_align_left sc_layouts_column sc_layouts_column_icons_position_right sc_content_align_inherit sc_fly_static\" data-id=\"28b3727\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-786a17d sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"786a17d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La base \u2013 La valeur de l'appartenance <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c7b15 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"14c7b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3f247 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"8a3f247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">De l'abordabilit\u00e9 \u00e0 des exp\u00e9riences qui valent la peine d'\u00eatre choisies. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-687d1be elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"687d1be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d662d73 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"d662d73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fb978b sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"5fb978b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb2ed5 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"8eb2ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019abordabilit\u00e9 ne cr\u00e9e pas de souvenirs <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa747d2 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"aa747d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6240e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"a6240e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c1d254 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"5c1d254\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b1e6be sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"5b1e6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Depuis des g\u00e9n\u00e9rations, le curling forge des souvenirs marquants. Certes, nous ne sommes pas une marque mondiale comme Disney, mais quelle est la valeur d\u2019offrir un lieu o\u00f9 plusieurs g\u00e9n\u00e9rations peuvent se retrouver, participer, partager une camaraderie, concourir et sentir qu\u2019elles appartiennent \u00e0 une grande famille?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pourtant, nous ne nous pr\u00e9sentons presque jamais sous cet angle.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Au lieu de cela, nous nous demandons : \u00ab Comment pouvons-nous maintenir des tarifs peu \u00e9lev\u00e9s? \u00bb ou \u00ab Comment pouvons-nous rendre le curling plus abordable? \u00bb, plut\u00f4t que : \u00ab Comment pouvons-nous am\u00e9liorer l\u2019exp\u00e9rience? \u00bb<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ec0ba2 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3ec0ba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5926f79 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"5926f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"6240\" height=\"4160\" src=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2026\/11\/Chapter-4-email.jpg\" class=\"attachment-full size-full wp-image-637933\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b960481 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"b960481\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26600bc sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"26600bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-718ddb9 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"718ddb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e37bc4c sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"e37bc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Comme nous l\u2019avons d\u00e9j\u00e0 dit, le curling ne sera jamais le sport le plus co\u00fbteux \u00e0 pratiquer. Il ne devrait jamais l\u2019\u00eatre. Toutefois, nous ne devrions pas chercher \u00e0 attirer le budget discr\u00e9tionnaire des gens uniquement par le prix, car, depuis toujours, ce n\u2019est pas l\u2019abordabilit\u00e9 qui fait que les gens tombent en amour avec le curling.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Personne ne dit \u00e0 ses petits-enfants : \u00ab Les frais d\u2019inscription \u00e0 la ligue \u00e9taient remarquablement raisonnables, alors je me suis mis \u00e0 jouer. \u00bb<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ils se souviennent plut\u00f4t d\u2019avoir jou\u00e9 au curling \u00e0 l\u2019\u00e9cole avec leurs amis. Ils se rappellent leur premier tournoi. Ils se souviennent d\u2019avoir retrouv\u00e9 un ami au club ou d\u2019avoir appris \u00e0 glisser gr\u00e2ce \u00e0 leurs parents. Ils se rappellent les voyages partout au pays avec leurs co\u00e9quipiers. Ils sont capables de reconstituer la situation avec une pr\u00e9cision \u00e9tonnante, utilisant toutes les sali\u00e8res et bouteilles de ketchup n\u00e9cessaires pour vous montrer le coup qu\u2019ils ont r\u00e9ussi! Ils se souviennent des amiti\u00e9s qui ont dur\u00e9 toute une vie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Tout est une question de sentiment d&rsquo;appartenance. Personne ne tombe amoureux d&rsquo;un lieu uniquement parce qu&rsquo;il est abordable.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Les gens viennent pour le jeu et ils peuvent certes venir en premier lieu parce que c&rsquo;est abordable. Mais ils y <\/span><b><span data-contrast=\"auto\">restent <\/span><\/b><span data-contrast=\"auto\">parce qu&rsquo;ils y trouvent une communaut\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8082c sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"da8082c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054bdf2 elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"054bdf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7eb42 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4f7eb42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22c36a sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"f22c36a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Ce virage sera sans aucun doute l&rsquo;un des plus difficiles \u00e0 adopter pour notre sport.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Depuis des g\u00e9n\u00e9rations, nous sommes l\u00e9gitimement fiers que le curling soit rest\u00e9 accessible gr\u00e2ce \u00e0 son co\u00fbt abordable. L&rsquo;abordabilit\u00e9 est importante, et elle le restera toujours. Mais malheureusement, au fil du temps, cette caract\u00e9ristique a fini par devenir, presque imperceptiblement, notre identit\u00e9 m\u00eame.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Lorsque nous nous d\u00e9finissons avant tout par notre prix abordable, nous laissons involontairement entendre que notre principal atout r\u00e9side uniquement dans le co\u00fbt. Or, si le prix constitue notre seul argument, il suffit qu&rsquo;une activit\u00e9 moins ch\u00e8re apparaisse pour que les gens se tournent naturellement vers elle; apr\u00e8s tout, nous ne leur offrions rien de plus qu&rsquo;une activit\u00e9 abordable.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Tr\u00e8s peu d&rsquo;entreprises de services prosp\u00e8res fondent leur comp\u00e9titivit\u00e9 uniquement sur le prix. Les meilleures misent sur la valeur : une valeur qui repose sur la qualit\u00e9, la fiabilit\u00e9, l&rsquo;innovation, l&rsquo;exp\u00e9rience et la confiance. C&rsquo;est une distinction importante. Les gens acceptent volontiers de payer un peu plus pour ce qui am\u00e9liore leur quotidien ou ce qu&rsquo;ils jugent pr\u00e9cieux.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ce n&rsquo;est pas par plaisir de d\u00e9penser, mais parce qu&rsquo;ils estiment que ce qu&rsquo;ils re\u00e7oivent vaut bien plus que ce qu&rsquo;ils d\u00e9boursent.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">C&rsquo;est ainsi que l&rsquo;on envisage les voyages, les vacances en famille ou le sport.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Il s&rsquo;agit, dans tous les cas, d&rsquo;<\/span><i><span data-contrast=\"auto\">exp\u00e9riences<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Le curling est l&rsquo;exp\u00e9rience que nous proposons; notre strat\u00e9gie concurrentielle ne devrait donc pas faire exception.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d34fb5f sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"d34fb5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fe5b3 elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"43fe5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a01e94 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"5a01e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c95ab sc_fly_static elementor-widget elementor-widget-image\" data-id=\"30c95ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.curling.ca\/fr\/avenirducurling\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"164\" src=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2026\/10\/join_fr.png\" class=\"attachment-large size-large wp-image-636849\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cace25 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"9cace25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97392eb sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"97392eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1114acc sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"1114acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e99e05 elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"7e99e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a091f57 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"a091f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eed7dd sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"2eed7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Si l&rsquo;on posait \u00e0 la plupart des gestionnaires et dirigeants de clubs la question \u00e9tonnamment simple : \u00ab Dans quel secteur d&rsquo;activit\u00e9 \u00e9voluez-vous vraiment? \u00bb, la plupart r\u00e9pondraient : \u00ab Nous sommes dans le secteur du curling. \u00bb<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Vu sous cet angle simpliste, c&rsquo;est peut-\u00eatre vrai, mais notre v\u00e9ritable secteur d\u2019activit\u00e9 d\u00e9passe largement ce cadre. Il se trouve simplement que nous utilisons le curling comme pilier central de tout ce que nous faisons.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">En r\u00e9alit\u00e9, notre secteur d\u2019activit\u00e9 consiste \u00e0 cr\u00e9er des communaut\u00e9s plus saines. \u00c0 nouer des amiti\u00e9s. \u00c0 renforcer la confiance en soi. \u00c0 aider les enfants \u00e0 d\u00e9couvrir la r\u00e9silience. \u00c0 offrir aux personnes \u00e2g\u00e9es une raison de rester actifs. \u00c0 forger des b\u00e9n\u00e9voles et des leaders. \u00c0 consolider les liens familiaux. \u00c0 r\u00e9duire l&rsquo;isolement. \u00c0 soutenir la sant\u00e9 mentale. \u00c0 cr\u00e9er des lieux o\u00f9 l&rsquo;on conna\u00eet votre nom et o\u00f9 vous vous sentez toujours chez vous.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ne <\/span><span data-contrast=\"auto\">voudriez<\/span><span data-contrast=\"auto\">-vous pas contribuer \u00e0 cela?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">C\u2019est gr\u00e2ce au curling que nous y parvenons. Je ressens toujours un sentiment de calme et de r\u00e9confort dans un club de curling. Non pas parce que je peux aller sur la glace pour lancer quelques gardes et glisser d\u2019un bout \u00e0 l\u2019autre de la piste, mais parce que je m\u2019y sens chez moi. C\u2019est l\u00e0, en fin de compte, toute la valeur du curling.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9e853 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"fc9e853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e01a5e5 elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"e01a5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38dec43 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"38dec43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103aeed sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"103aeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Imaginez deux clubs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Le premier affiche fi\u00e8rement :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">\u00ab Les frais d\u2019inscription \u00e0 la ligue les plus bas de la ville. \u00bb<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Le second d\u00e9clare :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">\u00ab L&rsquo;endroit o\u00f9 votre famille se cr\u00e9era des souvenirs pour la vie. \u00bb<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Lequel de ces clubs parle de prix, et lequel parle de valeur?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Dans lequel de ces clubs aimeriez-vous entrer?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Depuis des ann\u00e9es, nous craignons que la hausse des prix ne d\u00e9courage la participation. Cette inqui\u00e9tude est parfois fond\u00e9e. Toutefois, ce chapitre ne se r\u00e9sume pas \u00e0 une diatribe sur l&rsquo;augmentation des tarifs ou sur la n\u00e9cessit\u00e9 pour les bailleurs de fonds d&rsquo;investir et de financer les activit\u00e9s courantes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Il y aura toujours une place au Canada pour un curling abordable, car les obstacles financiers sont bien r\u00e9els et ne cessent de cro\u00eetre. Cela dit, abordabilit\u00e9 et valeur ne sont pas incompatibles.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La question n&rsquo;est pas\u202f: \u00ab\u202fLe curling doit-il \u00eatre abordable?\u202f\u00bb, car il doit l&rsquo;\u00eatre, \u00e9videmment. Il vaut mieux se demander : \u00ab Comment conf\u00e9rer au curling une telle valeur que les communaut\u00e9s, les gouvernements, les commanditaires et les participants le consid\u00e8rent tous comme l&rsquo;un des meilleurs investissements possibles? \u00bb<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Cette approche change radicalement la conversation et s&rsquo;inscrit dans la dynamique actuelle du Canada. Nous constatons tous l&rsquo;importance croissante accord\u00e9e au renforcement de la nation et au bien-\u00eatre des communaut\u00e9s; nous devrions donc \u00eatre aux avant-postes pour faire valoir la valeur que nous apportons et le r\u00f4le que nous jouons dans l&rsquo;\u00e9dification de la nation, tout en valorisant cette contribution \u00e0 sa juste mesure.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f06d2f sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"1f06d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a9f2 elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"f68a9f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-949a925 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"949a925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-572f177 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"572f177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Ce virage va bien au-del\u00e0 des cotisations de club, de celles des associations membres ou de celles de Curling Canada.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Il transforme la mani\u00e8re dont nous concevons nos programmes et accueillons les nouveaux venus. Il modifie notre fa\u00e7on de communiquer et d\u2019\u00e9valuer la r\u00e9ussite. Il change notre approche du marketing \u00e9v\u00e9nementiel et nos d\u00e9marches aupr\u00e8s des diff\u00e9rents paliers de gouvernement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Tout commence par une seule question :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Quelle exp\u00e9rience cherchons-nous \u00e0 cr\u00e9er?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">On se souvient rarement des programmes, mais on garde en m\u00e9moire les exp\u00e9riences v\u00e9cues.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">J\u2019ai accroch\u00e9 cette citation de Maya Angelou au mur, car il est essentiel de toujours s\u2019en souvenir :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"auto\">\u00ab Les gens oublieront ce que vous avez dit, ils oublieront ce que vous avez fait, mais ils n\u2019oublieront jamais ce que vous leur avez fait ressentir. \u00bb<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Peut-\u00eatre que l\u2019avenir du curling canadien d\u00e9pend moins d\u2019une programmation parfaite que d\u2019\u00e9motions inoubliables.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Veiller \u00e0 ce que chacun se sente bienvenu. \u00c0 ce que ceux qui souhaitent simplement participer en aient l&rsquo;occasion, tout comme ceux qui d\u00e9sirent faire de la comp\u00e9tition. Mais surtout, faire en sorte que chacun se sente respect\u00e9, inclus, fier et li\u00e9 aux autres, et qu&rsquo;il ait le sentiment d&rsquo;avoir sa place parmi nous.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">C&rsquo;est ce que nous visons. C&rsquo;est, je dirais, ce que nous avons toujours cherch\u00e9 \u00e0 accomplir sans jamais l&rsquo;avoir formul\u00e9 aussi clairement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Si nous y parvenons, tout le reste suivra naturellement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d04cfec sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"d04cfec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce8d9f6 elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"ce8d9f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b93ae73 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"b93ae73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-916e2f5 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"916e2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">\u00c0 vous tous qui faites partie du syst\u00e8me du curling : une question. Combien de fois votre organisation s\u2019est-elle demand\u00e9 : \u00ab Cela rendra-t-il l\u2019exp\u00e9rience meilleure? \u00bb<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pas plus facile.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pas moins co\u00fbteuse.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Meilleure.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Car de meilleures exp\u00e9riences attirent davantage de monde. De meilleures exp\u00e9riences permettent de fid\u00e9liser un personnel et des b\u00e9n\u00e9voles de qualit\u00e9. De meilleures exp\u00e9riences justifient des investissements accrus.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">De meilleures exp\u00e9riences renforcent les communaut\u00e9s et cr\u00e9ent des passionn\u00e9s de curling pour la vie.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00d25a sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"e00d25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc9b05 elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"efc9b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c0392 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"36c0392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46155b sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"e46155b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">C\u2019est pourquoi ce premier virage critique rev\u00eat une telle importance.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Il ne s\u2019agit pas d\u2019augmenter les tarifs. Le curling n\u2019est pas un sport qui repose sur l\u2019\u00e9lasticit\u00e9-prix. Il s\u2019agit plut\u00f4t de reconna\u00eetre que le plus grand atout du curling n\u2019a jamais \u00e9t\u00e9 son abordabilit\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Son plus grand atout a toujours \u00e9t\u00e9 l\u2019exp\u00e9rience extraordinaire qu\u2019il suscite discr\u00e8tement, jour apr\u00e8s jour, au sein des communaut\u00e9s de tout le Canada, d\u2019un oc\u00e9an \u00e0 l\u2019autre, ainsi que ce sentiment d\u2019appartenance que nous pouvons offrir.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed17d3 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"aed17d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664c20a sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"664c20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h2 class=\"sc_item_title sc_title_title sc_align_left sc_item_title_style_default\"\n\t\t\t><span class=\"sc_item_title_text\">Lorsque nous commen\u00e7ons \u00e0 nous percevoir ainsi, tout le reste change. Nous cessons de vendre du temps de glace <\/span><span class=\"sc_item_title_text2\">et commen\u00e7ons \u00e0 cr\u00e9er des lieux o\u00f9 les gens fa\u00e7onnent leur vie. <\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0431ba0 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"0431ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66b6cbc elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"66b6cbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de5f181 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"de5f181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c591c1d elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"c591c1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-badfe0d sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"badfe0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07c975e sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"07c975e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9flexion <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac36b2a sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"ac36b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a303467 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"a303467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Si l&rsquo;on vous demandait pourquoi le curling est important, quelle serait votre premi\u00e8re r\u00e9ponse?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Quels souvenirs le curling vous a-t-il offerts, que nul argent ne saurait acheter?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Votre club mesure-t-il la participation ou le sentiment d&rsquo;appartenance?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Si quelqu&rsquo;un visitait votre club pour la premi\u00e8re fois, quelle histoire raconterait-il une fois rentr\u00e9 chez lui?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Que changerait-on si l&rsquo;on se posait la question :<\/span><i><span data-contrast=\"auto\"> \u00ab Cela cr\u00e9era-t-il une exp\u00e9rience m\u00e9morable? \u00bb<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Dans notre prochain chapitre, nous approfondirons <\/span><i><span data-contrast=\"auto\">la notion de haute performance et la discipline propre aux champions.<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a54f4 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"f7a54f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9e65cf elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"e9e65cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5be82bf sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"5be82bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bab173d sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"bab173d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chapitre cinq: La base \u2013 La valeur de l'appartenance <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7626ac5 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"7626ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ed587bc elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"ed587bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8332a0b sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"8332a0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e4d0c sc_fly_static elementor-widget elementor-widget-trx_sc_button\" data-id=\"b8e4d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\tclass=\"sc_item_button sc_button_wrap sc_align_center\" ><a href=\"https:\/\/youtu.be\/UOdAP2pgJPk\" class=\"sc_button sc_button_default sc_button_size_normal sc_button_icon_left\" target=\"_blank\" ><span class=\"sc_button_text\"><span class=\"sc_button_title\">Regarder la balado<\/span><\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f35ae59 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"f35ae59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-998bb42 sc_fly_static elementor-widget elementor-widget-trx_sc_button\" data-id=\"998bb42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\tclass=\"sc_item_button sc_button_wrap sc_align_center\" ><a href=\"https:\/\/futureofcanadiancurling.transistor.fm\/episodes\/the-future-of-canadian-curling-podcast-episode-4-the-four-critical-shifts\" class=\"sc_button sc_button_default sc_button_size_normal sc_button_icon_left\" target=\"_blank\" ><span class=\"sc_button_text\"><span class=\"sc_button_title\">\u00c9couter la balado<\/span><\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f72227a sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"f72227a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d980e sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"75d980e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PARTICIPEZ \u00c0 la conversation :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7b9d5 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"ce7b9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43769a sc_fly_static elementor-widget elementor-widget-trx_sc_button\" data-id=\"e43769a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\tclass=\"sc_item_button sc_button_wrap sc_align_center\" ><a href=\"https:\/\/curlingcanada.formstack.com\/forms\/futureofcurling\" class=\"sc_button sc_button_default sc_button_size_normal sc_button_icon_left\" target=\"_blank\" ><span class=\"sc_button_text\"><span class=\"sc_button_title\">PARTAGEZ VOTRE POINT DE VUE<\/span><\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ca0d5 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"e0ca0d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e99628d sc_fly_static elementor-widget elementor-widget-image\" data-id=\"e99628d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"147\" src=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2026\/10\/every_fr@2x.png.png\" class=\"attachment-large size-large wp-image-635973\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Par : Nolan Thiessen, Chef de la direction, Curling Canada Cet \u00e9t\u00e9, j&rsquo;ai emmen\u00e9 mon fils \u00e0 Disneyland. C&rsquo;\u00e9tait juste un p\u00e8re et un fils qui profitaient de l&rsquo;endroit le&hellip;<\/p>\n","protected":false},"author":7,"featured_media":638006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2670],"tags":[5924,5923,4914,4915,5925,5922,5927,5928],"class_list":["post-637945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tous-les-articles","tag-5924","tag-canada","tag-curling-fr-2","tag-curling-canada-fr-2","tag-montanas-brier","tag-nolan-thiessen","tag-scotties-tournament-of-hearts","tag-the-future-of-canadian-curling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chapitre cinq : La base \u2013 La valeur de l&#039;appartenance - Curling Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.curling.ca\/fr\/?p=637945\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chapitre cinq : La base \u2013 La valeur de l&#039;appartenance - Curling Canada\" \/>\n<meta property=\"og:description\" content=\"Par : Nolan Thiessen, Chef de la direction, Curling Canada Cet \u00e9t\u00e9, j&rsquo;ai emmen\u00e9 mon fils \u00e0 Disneyland. C&rsquo;\u00e9tait juste un p\u00e8re et un fils qui profitaient de l&rsquo;endroit le&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.curling.ca\/fr\/?p=637945\" \/>\n<meta property=\"og:site_name\" content=\"Curling Canada\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/curlingcanada\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T14:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T14:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.curling.ca\/wp-content\/uploads\/2026\/11\/Chapter-5-header-fr.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrew Denny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@curlingcanada\" \/>\n<meta name=\"twitter:site\" content=\"@curlingcanada\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew Denny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.curling.ca\\\/fr\\\/?p=637945#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.curling.ca\\\/fr\\\/?p=637945\"},\"author\":{\"name\":\"Andrew Denny\",\"@id\":\"https:\\\/\\\/www.curling.ca\\\/#\\\/schema\\\/person\\\/a3ad533698f775e881fc3e33d196c2af\"},\"headline\":\"Chapitre cinq : La base \u2013 La valeur de l&rsquo;appartenance\",\"datePublished\":\"2026-11-12T14:00:51+00:00\",\"dateModified\":\"2026-11-12T14:00:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.curling.ca\\\/fr\\\/?p=637945\"},\"wordCount\":1953,\"publisher\":{\"@id\":\"https:\\\/\\\/www.curling.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.curling.ca\\\/fr\\\/?p=637945#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.curling.ca\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Chapter-5-header-fr.png\",\"keywords\":[\"2027\",\"canada\",\"curling\",\"Curling Canada\",\"Montana&#039;s Brier\",\"Nolan Thiessen\",\"Scotties Tournament of Hearts\",\"The Future of Canadian Curling\"],\"articleSection\":[\"Tous les articles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.curling.ca\\\/fr\\\/?p=637945\",\"url\":\"https:\\\/\\\/www.curling.ca\\\/fr\\\/?p=637945\",\"name\":\"Chapitre cinq : La base \u2013 La valeur de l'appartenance - 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