CEO Departing Curling Canada
Greg Stremlaw, Curling Canada’s Chief Executive Officer, is departing the organization to pursue other executive opportunities in sport, he announced today.Greg Stremlaw, Curling Canada’s Chief Executive Officer, is departing the organization to pursue other executive opportunities in sport, he announced today. Stremlaw, who joined Curling Canada in 2007, will assist in a smooth transition to his replacement, assuring a seamless changeover with a work plan and transfer of knowledge of the organization. He leaves Curling Canada in the best condition in its history, with this country ranked first in the world in men’s, women’s and wheelchair curling for the second straight season, along with a healthy financial picture. “This is simply the right time to move on,” said Stremlaw. “We have accomplished everything that we set out to do at Curling Canada. The organization is now in a maintenance phase of the operation rather than rebuilding, so it’s a very good time to see a new operational leader best suited for that role.” “Today’s news is a big loss for Curling Canada,” noted Canadian Olympic Committee president Marcel Aubut. “Greg has enabled the outstanding results this organization has achieved. He is pure and simple, a major difference-maker with best-in-class in his fibre. Not only is he a leader in curling, but he was also a leader in sport at large. He brought the culture of business and athletic excellence to the leadership positions he held, notably as co-chair of the Winter Sport Caucus. He is one of my go-to-people for leadership and I intend to ensure the Canadian Olympic Committee continues to be partnered with him going forward in one way or another as he is a significant asset to what we do in many different ways.” Stremlaw’s eight years with Curling Canada produced some unprecedented achievements for the organization. Among them:
- Turning the organization around financially from a seven-figure deficit in 2007 to its current multimillion-dollar surplus and long-term financial reserve.
- Leading negotiations to secure the sports long-term television stability with both TSN as well as RDS, producing more than 300 hours of live television annually through to 2020.
- Responsible for the oversight of a currently sold-out sponsorship portfolio for Curling Canada’s Season of Champions events, including long-term partnerships with Tim Hortons, Ford, Kruger Products, Bell, World Financial Group, Home Hardware, New Holland, DuPont Pioneer and Travelers Insurance.
- Oversaw an historic performance at the 2014 Winter Olympics and Paralympics in Sochi that saw Canadian teams sweep the men’s, women’s and wheelchair gold medals — a feat never before accomplished, resulting in Canada finishing the 2013-14 season ranked first internationally in all three disciplines; our country maintained those rankings this past season.
- Developed a comprehensive business plan and organizational strategy that led to the creation of the sport’s first national philanthropic program, For The Love Of Curling, and also led to the organization’s first major rebrand and systematic brand architecture launched this past March.
- Posting best-in-class scores in Canada’s National Sport Organization (NSO) audit conducted by Deloitte (an independent third party) as part of the Canadian Olympic Committee’s Enhancement Initiative for national sport organizations. Curling Canada scored the highest possible score in 26 of the 31 process areas — the highest reported overall score among the country’s NSOs.