Pioneer Hi-Bred named title sponsor for 2019 World Men’s Curling Championship

A world leader in the agriculture industry will also be a world-leading supporter of the sport of curling, it was announced today.

Pioneer Hi-Bred will be the title sponsor for the World Men’s Curling Championship.

The 2019 Pioneer Hi-Bred World Men’s Curling Championship, presented by Service Experts Heating, Air Conditioning and Plumbing, is scheduled for March 30-April 7 at the ENMAX Centre in Lethbridge, Alta.

Pioneer Hi-Bred seeks to increase farmer productivity and profitability, and to develop sustainable agricultural systems for people everywhere. Increasing populations, changing economies, and limited cultivatable land are significant factors driving Pioneer Hi-Bred to use the broad application of plant science to improve thse value generated from each farmer’s field.

“We are passionate about serving rural communities across Canada by providing innovative solutions and supporting quality of life initiatives. Curling is a deeply ingrained part of life on the prairies, and the sport provides opportunities for people to connect and spend meaningful time together,” says Bryce Eger, president for Canada at Corteva Agriscience™. “We are pleased to contribute to the growth of Canada’s curling community through sponsoring the World Men’s Curling Championship, an event with a rich and meaningful history.”

“This is a wonderful partnership that continues to be a natural fit for both Curling Canada and Pioneer Hi-Bred, which has been a Curling Canada Season of Champions partner for many years now,” said Katherine Henderson, Chief Executive Officer of Curling Canada. “Obviously many curling fans are involved in the agriculture industry across our amazing country. Additionally, the Pioneer Hi-Bred World Men’s Championship will be televised around the world, which is a valuable opportunity to showcase the company’s commitment to keeping people healthy. I couldn’t be more pleased to see Pioneer Hi-Bred continue to be a part of the Curling Canada team with this high-profile title sponsorship position.”

“It is my great pleasure to welcome Pioneer Hi-Bred as the title sponsor for the 2019 World Men’s Curling Championship in Lethbridge, Canada,” added Kate Caithness, President of the World Curling Federation. “Our world championships are curling’s blue ribbon events, which generate the biggest audience numbers in-venue, on television and across our media channels, which will give this new title sponsor a unique opportunity to share its message worldwide.”

Pioneer® brand products (Pioneer Hi- Bred) are offered by Corteva Agriscience™, the Agriculture Division of DowDuPont. Through the delivery of best-in-class seeds, crop protection solutions and digital services, we put farmers and consumers at the heart of everything we do; growing progress and ensuring the success of generations to come.

The World Men’s Curling Championship has been staged annually since 1959. The 2019 event will mark the 25th time Canada has played host. Canadian men’s teams have won 35 world championships since the event’s inception in 1959 — the most recent coming with Team Brad Gushue’s 2017 gold medal in Edmonton.

Tickets for the 2019 Pioneer Hi-Bred World Men’s Curling Championship are available at the ENMAX Centre box office, online at or (403) 329-7328.