THE FUTURE WE'RE BUILDING TOGETHER
CURLERS & PARTICIPANTS
- Create meaningful experiences and belonging.
- Encourage participation through connection and community.
TAKE ACTION
Stay involved. Welcome someone new. Create lasting memorable experiences.
CLUBS & FACILITIES
- Become essential community hubs.
- Focus on engagement and retention through experience, value and belonging.
TAKE ACTION
Focus on the entire customer experience and welcome change.
HIGH-PERFORMANCE ATHLETES & COACHES
- Focus on discipline, habits, and continuous improvement.
- Invest in building environments where athletes can become their best to facilitate growth.
TAKE ACTION
Focus on long-term improvement. Do the right things, the right way, for the right reasons.
MEMBER ASSOCIATIONS
- Align goals, services, approaches, and advocacy.
- Measure success through collective impact.
TAKE ACTION
Work together to strengthen people, systems, and facilities every year.
GOVERNMENTS, FUNDERS & PUBLIC PARTNERS
- Recognize curling’s social and economic value.
- Support and invest in community infrastructure.
TAKE ACTION
Invest based on the value curling creates for communities and Canada
SPONSORS & CORPORATE PARTNERS
- Connect with local, multi-generational communities.
- Create lasting impact and build a stronger Canada.
TAKE ACTION
Help build what curling can become and who it reaches.
CURLING CANADA
- Provide national leadership and alignment.
- Measure success by system outcomes.
TAKE ACTION
ABOUT THE INFOGRAPHIC
The future of Canadian curling is something we’re building together — and we don’t have all the answers yet. This infographic offers a visual of what we’re working toward, the role we all have to play, and an invitation to join the conversation about how we can grow the game, strengthen our communities, and build a more aligned and valued sport.
Download the infographic to share on your club’s website or print and display at your facility to spark conversation.
WHY NOW ?
Curling is at a pivotal point in its evolution.
Significant opportunities exist to improve how we address current challenges.
Unite the sport around a common purpose.
FUTURE OF CURLING SERIES
Chapter 1 —The Future of Canadian Curling
Chapter 2 — What We Must Never Lose
Chapter 3 — The Truth We’ve Been Avoiding
Chapter 4 — The Four Critical Shifts
Chapter 5 — Grassroots – The Value of Belonging
Chapter 6 — High Performance – What it Means to be Excellent
Chapter 7 — One System
Chapter 8 — Events that Build a Nation
Chapter 9 — The Future is Ours to Build
