The Canadian Curling Association (CCA) has been selected to be profiled in one of the rare cultural documentaries that BIOGRAPHY, hosted by Joan Lunden, performs each year. The CCA was chosen based on the iconic position and popularity of the sport of curling in Canada and on the organization’s breadth and scope of its highly successful business operations.
“It was a great privilege to be one of the very few organizations to be selected to be profiled in such a significant way across North America,” commended the Chief Executive Officer of the Canadian Curling Association, Greg Stremlaw. “Biography is a world renowned show which will see the CCA and the sport of curling profiled in front of an estimated 50 million households in the first two weeks of airing alone. These non-traditional airings will occur on some impressive networks including CNN, Fox News, MSNBC, CNBC, and Discovery Channel. This partnership helps achieve multiple results for the CCA and the continued growth of our game.”
BIOGRAPHY delivers top rated documentaries and diverse information on a variety of topics.
The CCA’s documentary, based on the culture of the sport, is being distributed to Public Television stations in Canada and all 50 states in the U.S. market. The feature has been made as part of their educational segments. The host of BIOGRAPHY is Joan Lunden, the former longtime host of Good Morning America.
Due to the partnership with BIOGRAPHY, the series has also produced a special promotional spot for the Canadian Curling Association to help promote grassroots recruitment, enhance the Season of Champions ticket sales, and engage new potential corporate partners for the national governing body.
As part of the regional television distribution, the CCA will be promoted in most of North Americas top DMAs during peak and primetime hours, including on networks such as CNN, CNBC, MSNBC, The Learning Channel, Family Net, and Discovery Channel. Airing dates run between November 14, 2011 and November 30, 2011.
In addition to the regionalized television distribution, Fox Business Network has agreed to showcase these curling pieces on a national level.
To view both the BIOGRAPHY commercial spot and the cultural expose, viewers can check their local listings or to have an exclusive advance viewing below.
Television Commercial Spot
BIOGRAPGHY delivers top rated documentaries and diverse information on a variety of topics. BIOGRAPHY is on the leading edge of the documentary television industry, producing some of the highest quality shows possible for Public Television. Prominent figures such as President George Bush, Colin Powell and Donald Trump have all been profiled by BIOGRAPHY. Major universities such as Yale and Berkley, as well as some of the best medical facilities in the world have also been highlighted in the series – each with a story that is changing society for the better. The profiles are short form educational documentaries that are distributed regionally, nationally and internationally to over 96 million people daily.
About the CCA:
The Canadian Curling Association (CCA) is the national sport governing body responsible fro the development, promotion and organization of curling in Canada. In cooperation with its Provincial and Territorial Member Associations from across Canada, the CCA provides programs and services to curlers ranging from the youngest ‘little rocker’ (age 7 and up), to those participating at ages 70 and over – and from aspiring Olympians to Canadians with special needs, coaches, curling facility operators, ice makers and officials.
The CCA also oversees and provides the comprehensive management of the Season of Champions event portfolio; develops and administers the Canadian Team Ranking System (CTRS) for Olympic qualification and organized and operates the championship system for Juniors (under 20), Seniors (over 50), Mixed, Women, Men, University and Wheelchair.
For further information, please contact:
Chief Executive Officer
Canadian Curling Association
Office: 613.834.2076 x 117