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Business of Curling

Business of Curling: Seven words you can never say in a curling club!

Resby Coutts is from Manitoba and a promoter of our great sport in almost every area of our business imaginable. He wrote this short piece on his web site and it set the bells ringing at my end.

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Capital One Rocks & Rings in Northern BC

With a bit of equipment and a lot of enthusiasm the Capital One Rocks & Rings program is off and running in Northern BC. Everyone from the students to the instructors in training have been soaking up every moment of the excitement that the program has brought to their schools.

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Business of Curling: Good wines in your bar!

Audrey Frey is the manager of the Rideau Curling Club in Ottawa, played lead for Anne Merklinger at a number of Tournament of Hearts, AND is about to graduate as a sommelier!!

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We All Cheered Last February! A plan for a mid-season recruitment campaign

Remember last February when curling took the world by storm? Remember when Canadians celebrated two gold medals and a silver medal? Remember when Canadians of all ages were turned on to your sport with record television audiences and unbridled enthusiasm?

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Business of Curling: Raising fees and gaining members?

What isn’t always running high, however, are membership fees, and that’s an area that some curling clubs are beginning to address. Costs continue to rise, but revenue – particularly revenue from membership fees – is not. What’s the story?

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Business of Curling: This BC curling facility is ahead of the curve when it comes to planning!

More often than not, many curling facilities 'react' to need rather than preparing simple, medium-range plans to guide their future. I met up with two members from Nelson, BC and they shared with me some of the great work and tangible steps their board had done to secure the future of their operation and to grow the sport in their community.

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Business of Curling: Good Wines in Nice Glasses!

Consumption of wine continues to increase and it makes no sense to resist the trend and continue to use either plastic wine glasses (image to the right) or glasses not suited for wine when it is proven that proper presentation and quality wines will often trump the price!!!

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Business of Curling: Serving great beer!

The curling season is underway and curlers are back in our buildings.  Now that we are busy again, it is worthwhile to have a discussion about beer, one of our more important product lines in the business of curling.

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Business of Curling: Tackling the Issue of Diversity

Dr. Heather Mair is a professor at the University of Waterloo in the Department of Recreation and Leisure Studies. This past curling season, she prepared an issue paper – with the support of the Toronto Curling Association, the Canadian Curling Association and the University of Waterloo – to investigate issues of diversity facing the sport of curling in Toronto.

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Business of Curling: To Facebook or not to Facebook

Facebook is no longer a fad but an application that has woven itself into our everyday lives. As operators of curling facilities, we cannot ignore the power of the Internet or social media.

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Business of Curling: We’re out of the gate! Some things to think about.

With the excitement of the Vancouver Olympics still in our rear view mirrors and many new Canadian curlers anxious to get on the ice and give it a whirl, as Board members, managers and ice staff, we must ensure that we have our 'superior customer service' hats on nice and tight.

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Summer Curling Club Operations and Making Money!

I have always found it fascinating how little our buildings get used in the off-season or non-curling time and how they sit there, generating little if any revenue in the off-season.

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10 Great Ways to Get and Keep Your Members

About ten years ago, I attended a one day seminar on getting and keeping members presented by Mark Levin. Mr. Levin, who specializes in membership development, left us with these gems on how to “get and keep” members.

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How to lose a customer without even trying!

Here is a true story from a new curler who tried to join our sport. Her name and the name of the clubs and city have been left out to avoid the embarrassment.

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Victoria Curling “Try Curling!” Experience

On November 22 from 1 -4 p.m., the Victoria (B.C.) Curling Club was a beehive of activity as 340 area residents were exposed to the sport of curling! 

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